The Salesforce platform places all the services of
a company on a single page in which the customer is involved. This not only
makes it a unifying factor, but also a shared customer database that the
service, sales and customer support teams can use to track and interact with
their customers. Having a voice, a story and a vision using this tool helps
companies improve mutual interaction and, at the same time, improve the
customer experience. Salesforce has two advantages for small and large
businesses: it is hosted in the cloud. This means that minimal installation or
hardware costs will be incurred to adapt the Salesforce app as a CRM tool. Secondly,
this software aligns with the latest and perhaps essential technologies,
including cloud computing, big data and the Internet of Things (IoT). This
allows it to be perfectly integrated into the company infrastructure.
Salesforce is a CRM platform with at least 800
features. It is an ecosystem composed of customer management and monitoring,
workflow management, collaboration, analysis, messaging, integration of social
networks and IoT, as well as sales forecasting and lead generation This makes
Salesforce software one of the best CRM solutions and the skills of the sales
force are among the skills most required by companies to adopt their marketing Salesforce
is considered suitable primarily for customer acquisition, but is between five
and twenty five times more expensive than maintaining existing customers. The
best idea is to keep the potential customers and plan more interesting offers
for them.
According to marketing experts, 5% increase in
customer loyalty leads to a 25% increase in profits. Clearly, customer loyalty
is more important than conquering new perspectives. Therefore, it is necessary
to hire professionals who can do this job professionally and build long-term
relationships customers through a personalized experience. Here a sales
representative can help a company in any way possible.
Companies need experts to develop, manage,
customize and maintain their Salesforce software to achieve their goals and the
demand for skills worldwide is huge.
Expected demand for skilled jobs in Salesforce is
expected to reach 3.3 million by 2022, thanks to over 200,000 companies that
have switched to Salesforce.
Therefore, the following skills are at the top of
the skills and demand list and their return on investment is impressive.
•
Salesforce architect. The sales force architect is
responsible for the technical design of the systems and infrastructure of the
sales force for the company. An architect of the American sales force earns an
average of $ 150,000.
•
Salesforce developer. Salesforce developers are part of the
development team. They are responsible for building applications, particularly
during installation. Today, the Salesforce developer orders an average salary
of $ 125,000.
•
Salesforce administrator. Salesforce
administrators are responsible for verifying the Salesforce platform. They are
responsible for improving productivity and improving processes to achieve
continuous project workflows, solve challenges, reset passwords, help users
generate reports, keep an eye on the database, customize The Salesforce
administrator position attracted an average salary of $ 95,000 in 2018.
•
Salesforce data analyst. The overall responsibility of a
Salesforce data analyst is to maintain a high quality database. They perform
various data management processes, provide updates, conduct surveys, track and
extract the necessary reports from the available data and periodically clean
the database. They work closely with the sales analyst.
•
Salesforce consultant. The sales force consultant is primarily engaged in creating the sales
force platform. They will meet customers, discuss their needs, customize and
assist in the implementation of the software. They can also be involved in the
training and education of sales force users.
Your career
Building your career as a sales force professional
will take time and patience, but it's worth the reward that follows. Well, you
don't need a university degree to pursue a career in Salesforce, although this
is seen as an added bonus. An advantage that will help you find a job easily. However,
moreover, your skills will keep you and probably help you if you are considering
a career change. Salesforce certification demonstrates two things for your
future employer: A Salesforce certification provides in-depth knowledge of the
platform and also increases the perception of sales and customer relationships
in general. In fact, deepening the platform, you will discover several tools
that you would never have had before, despite your experience and your years of
practice!
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